In this episode, we talk to Dave Lucey, former CEO of Biscom, about how thrv and Biscom used JTBD and thrv's equity value creation platform to triple Biscom's revenue growth rate, leading to a successful exit in just two years.  Key moments from today's topic on using JTBD to accelerate revenue growth: 0:00 Transforming a 30-year-old fax software company 6:16 Improving B2B software sales and marketing strategies 15:49 Transitioning the sales team from order takers to generating new sales 20:55 Using a data-driven approach to improve sales in the healthcare market 26:03 Sales strategies and product development 30:29 Aligning company goals and strategies with customer needs 34:30 Advice on using Jobs-to-be-Done ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Learn more about JTBD: https://www.thrv.com/jobs-to-be-done Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/ Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/