How well do employees understand their benefits? Unfortunately, there are many people out there whose knowledge is fuzzy at best. Leslie Carver, CEO at Carver Connections, understands that the world of employee benefits can be difficult to navigate, whether you’re a small business owner, a worker, or part of HR. So she’s developed a technique that helps people understand how to take full advantage of their benefits: storytelling. On this episode of the HR Mavericks podcast, Leslie shared several ideas for using storytelling to take people from “This is so confusing” to “I get it now!” Leslie and I discussed: The power of storytelling throughout history Why storytelling works well for explaining employee benefits Examples of stories you could tell to teach about benefits The importance of taking people’s life situations into account Tips for continually educating workers about their benefits Ideas for sharing stories in videos, emails, and group discussions How storytelling impacts every level of an organization (and makes HR’s job easier) Why small businesses should take benefits seriously