We sit down with  Michael Littler, the CMO of Hitachi Cooling & Heating. We unpack the industry's technological shifts, how they're shaping consumer and contractor landscapes, and the critical role of education in adapting to these changes. Education First: The HVAC industry is on the brink of a refrigerant revolution with a switch to R32, and education across the board—from manufacturers to contractors—is vital for a seamless transition.Technological Shift: Hitachi's integration of air conditioning into smart home controls isn't just futuristic — it's practical. Their "aircloud tap" app simplifies commissioning and servicing, signaling a considerable leap forward in efficiency for the trade.Communication Evolution: Michael asserts that straightforward, authentic storytelling is the key to effective marketing, especially when helping homeowners understand complex technologies like heat pumps.Tune in for this illuminating conversation with Michael Littler. Be ready for in-depth discussions about smart technologies, the push toward electrification, and how educators can bring HVAC into the modern era. Find Michael: On The Web: https://www.jci-hitachi.com/ Linkedin: https://www.linkedin.com/in/mlittler/ Join Our Group: https://www.facebook.com/groups/hvacrevealed Presented By On Purpose Media: https://www.onpurposemedia.ca/ For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662 Sponsored By: Chiirp: https://chiirp.com/hssr Elite Call: https://elitecall.net