We were privileged to sit down with the founder of Service Nation, Matt Michel, and we're still buzzing with insight! We dived deep into strategies for organizational efficiency, navigating economic downturns, and maintaining robust company cultures.  Key Takeaways for You: Cut Smart, Not Deep: Focus on trimming overheads without compromising your team's core strength. Matt shared how balancing increased sales and reduced overhead led to substantial profit growth and well-deserved employee bonuses.Serve to Lead: Adopt servant leadership principles to back your team up, much like the military. This approach fosters a caring company culture that naturally extends to how clients are treated.Adapt Marketing & Sales: In times of consumer fear, presenting options like affordable luxuries and extended payment plans can address customer concerns, spurring trust and sales.Matthew's wealth of experience in engineering, manufacturing, and marketing, including starting the airserve franchise system, provided invaluable insights into weathering and thriving during market fluctuations. Don't miss out on the full conversation and more golden nuggets of wisdom we uncovered with Matt.  Find Matt: On The Web: https://servicenation.com/ Linkedin: https://www.linkedin.com/in/mattmichel/   Join Our Group: https://www.facebook.com/groups/hvacrevealed Presented By On Purpose Media: https://www.onpurposemedia.ca/ For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662 Sponsored By: Chiirp: https://chiirp.com/hssr Elite Call: https://elitecall.net