In this episode, we dug deep into the mind of an industry veteran, Jim Fultz. With his 35+ years of HVAC experience, we shared an insightful discussion on the intricacies of business management and technical innovation within the HVAC sector.  Here are 3 Key Takeaways: Flat Rate vs. Time & Materials: Jim's experience points to the benefits of flat rate pricing, ensuring customers know what they are paying upfront, and positioning your technicians for success.The Value of Training: A huge advocate for continuous learning, Jim highlights how investing in technician training can greatly improve service quality and drive customer satisfaction.Menu Pricing Model: Discover the effectiveness of the "good, better, best" strategy, a menu pricing model that empowers customers to choose without feeling the pressure of sales tactics.Listen now to gain industry insights that could transform your HVAC business approach and be sure to share the podcast with a colleague or friend! #HVACRevealed #BusinessManagement #TechnicalInnovation #HVAC #Podcasts #IndustryExperts #ContinuousLearning Find Jim: On The Web: https://www.copeland.com/en-us Linkedin: https://www.linkedin.com/in/jimdfultz/   Join Our Group: https://www.facebook.com/groups/hvacrevealed Presented By On Purpose Media: https://www.onpurposemedia.ca/ For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662 Sponsored By: Chiirp: https://chiirp.com/hssr Elite Call: https://elitecall.net Coach2Close: https://coach-2-close.com/