We had Uzair Ahmed on the podcast! He’s a partner at Cottonwood Automation, a digital operations agency that designs and implements digital tools and processes for HVAC companies!  We dove deep into the trenches of business metrics, recruitment strategies, and the indispensable role of automation in the HVAC industry. Listen in as Uzair shares a treasure trove of actionable advice applicable to HVAC businesses as to any service-based industry. Three key takeaways  Metrics Matter: Don't wait for a perfect system to begin tracking your business metrics. Start tracking conversion rates, follow-up actions, and daily performance. A simple Excel spreadsheet can put you leagues ahead in terms of understanding and improving your operations. Culture & Recruitment: Your company's culture is your brand. Uzair highlighted the significance of being a "great place to work," not just to attract top talent through recruitment but also to strengthen referral programs. A positive work culture can even offset the need for higher salaries. Embrace Automation: Define your processes, then digitize and automate them for peak efficiency. Uzair specifically pointed to automating customer follow-ups and retention efforts, noting the importance of personalized text messages and emails to maintain a customer-focused approach. Tune in to HVAC Revealed for the full scoop on how Uzair Ahmed is revolutionizing the way HVAC businesses operate, and maybe pick up a few tips on how to supercharge your own operation.  Remember, sharing knowledge is the engine of innovation and growth.  Find Uzair : Book a Discovery Call Today!: https://www.cottonwoodautomation.com/ E-mail: [email protected] Linkedin: https://www.linkedin.com/in/uzairahmed2/ Linkedin: https://www.linkedin.com/company/cottonwoodautomate/ Join Our Group: https://www.facebook.com/groups/hvacrevealed Presented By On Purpose Media: https://www.onpurposemedia.ca/ For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662 Sponsored By: Chiirp: https://chiirp.com/hssr Elite Call: https://elitecall.net On Purpose Media: https://onpurposemedia.ca