At True Grit in Graceland, we had the pleasure of sitting down with marketing maven Brianna Skiffington. She shared a goldmine of insights on how KPIs, benchmarks, and transparency between marketing and operations can skyrocket your HVAC business's performance. She also discussed the launch of CXC and how this technology will change the way we do business. Three Key Takeaways  Marketing Performance Metrics: The average ticket can be a game-changer in evaluating and enhancing your marketing strategies.Educating Customers: A well-informed customer reflects positively in your numbers - it's all about the sales process!Ad Dashboards & Job Type Analysis: Utilize advanced tools for precise revenue tracking and allocate your budget to the job types with the highest returns. Don't miss this episode filled with actionable advice that can take your business to the next level!  Find Brianna: On The Web: https://www.cxc.ai/ On The Web: https://freeagency.ai/ Linkedin: https://www.linkedin.com/in/briskiffi/ Linkedin: https://www.linkedin.com/company/cxc-ai Facebook: https://www.facebook.com/briskiffi Join Our Group: https://www.facebook.com/groups/hvacrevealed Presented By On Purpose Media: https://www.onpurposemedia.ca/ For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662 Sponsored By: Chiirp: https://chiirp.com/hssr Elite Call: https://elitecall.net On Purpose Media: https://onpurposemedia.ca