On our recent #ZNLive, we hosted József Máté, Head of Communications EMEA at Corteva Agriscience. József shared his perspective on digital communication. During the live, the conversation touched on two main topics: the post-COVID Era and the role of AI. In the post-COVID era, there is a renewed recognition of the importance of personal interactions alongside digital tools, emphasizing the need for balance. József highlighted AI's effectiveness in media relations but cautioned about its limitations, lacking the intuitive insights of humans in communication processes.