Episodes
Be. Everywhere.No, I don’t mean being everywhere. I don’t mean doing the confetti cannon of content marketing where you throw things up in the air to fill the empty space and hope people find them. Instead, you need to go at it from an influential-focused perspective, in such a way that when a need or pain point arises in the life of your client or prospect, they immediately think about you.In today’s episode, I share the psychological triggers and principles necessary to ensure that clients...
Published 07/27/22
Published 07/27/22
We often talk about how changing the language we use when talking to our clients, prospects, and audience can help them easily see the value in what you do. The language we use is what helps them sell themselves on your services – even before you make the offer. But… on the other side of this coin, it’s also important to unpack the language you use with yourself – your internal communication – and understand why it is just as crucial as the language you use with your target audience.This...
Published 07/13/22
You’ve probably heard the phrase: “If you build it, they will come.” You’ve also likely heard that the money is in your list and if you know how many people have subscribed to your list, then you can easily figure how how much money you can make from selling your products and services to those people. And while that may be true in some situation – it doesn’t always work out that way.So, why do some lead magnets generate a lot of sales while others seem to barely gain traction?This week, I...
Published 06/29/22
There are hundreds, if not thousands, of business coaches that talk about creating a sales funnel, but very few hone in on the minute details that make up each important piece of your sales funnel. And yet, it’s drilling into these key points that c...
Published 06/15/22
When it comes to trying out new business ideas or improving existing ones, we often have many questions beforehand. So much so that we can talk ourselves out of actually doing it. The power of taking your offer out to market is enormous. Market research based on honest feedback from your target audience allows you to pivot in real-time, even with those who have already purchased your offering. Visit https://Jasonlinett.com/60/ (https://jasonlinett.com/60/)now to view the complete show notes,...
Published 05/11/22
When talking to entrepreneurs and hypnosis professionals about outsourcing, I often hear statements like “I can’t afford to outsource” or “I can just do it myself.” While you may be able to do it yourself, that doesn’t mean you should. Expanding your team by hiring more technically skilled professionals is the best - and fastest - way to grow your business. Today, I share the four core team members you need to expand your team to win faster. I discuss the kind of mindset you need to prepare...
Published 04/28/22
Published 04/28/22
#59. Many business owners are tempted to hire an SEO company or advertising agency to generate more sales. While this will bring you more paid traffic, it won’t be successful if you haven’t validated
Published 04/06/22
#59. Many business owners are tempted to hire an SEO company or advertising agency to generate more sales. While this will bring you more paid traffic, it won’t be successful if you haven’t validated that what you offer actually works. One of the best things you can do for your business is to test your messaging to ensure that people are inspired to buy when they see it. How can you make your offer irresistible? You can use strategies to help people see the value in what you do, understand...
Published 04/06/22
#58. Have you ever been in a situation with a potential client where they are 100% in and they are ready to buy, but for some strange reason - it doesn’t happen? You clearly understand that everything
Published 03/23/22
#58. Have you ever been in a situation with a potential client where they are 100% in and they are ready to buy, but for some strange reason - it doesn’t happen? You clearly understand that everything you are offering is the ideal solution for that person, and they know it too. Or does it just seem that way? What if you had a proven strategy to overcome that? If you have words that create buyers, you won’t find yourself in that frustrating situation again. Visit https://Jasonlinett.com/58/...
Published 03/23/22
#57. One thing that holds people back when it comes to launching their business is the idea that they need to pick a specialty or niche. While it can be helpful to have a target audience in mind, you
Published 03/02/22
#57. One thing that holds people back when it comes to launching their business is the idea that they need to pick a specialty or niche. While it can be helpful to have a target audience in mind, you can niche and expand once you are up and running. You can open up your services to more people without having to leave behind your niche clientele. Your core message and service can stay the same, but you can also expand to reach more potential customers. Visit https://Jasonlinett.com/57/ now to...
Published 03/02/22
#56.  Selling without actually having to sell; this is an important skill for anyone that struggles to ask for the sale. You may have emotional blocks when it comes to asking for money. Alternatively,
Published 02/23/22
#56.  Selling without actually having to sell; this is an important skill for anyone that struggles to ask for the sale. You may have emotional blocks when it comes to asking for money. Alternatively, you may be in an industry where anything that is an apparent sales strategy is an immediate turn-off for the audience. The solution to these problems is to sell in a way that doesn't make it feel like your selling something. Visit https://Jasonlinett.com/56/ now to view the complete show notes,...
Published 02/23/22
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Published 02/14/22
Published 02/14/22
#55. Far too often, entrepreneurs give way too many offers to their audience and ‘hit them over the head’ with new offer after new offer entirely too soon. And oftentimes, this is why email marketing
Published 02/09/22
#55. Far too often, entrepreneurs give way too many offers to their audience and ‘hit them over the head’ with new offer after new offer entirely too soon. And oftentimes, this is why email marketing tends to get a bad reputation. There are simply too many people using the email marketing platform incorrectly or they forget that email marketing is about building relationships with their audience so they can sell the next step. Visit https://Jasonlinett.com/55/ now to view the complete show...
Published 02/09/22
#54. We all know that building a successful business - in any industry - requires entrepreneurs to get comfortable with the uncomfortable. And for many, one of the most uncomfortable aspects of runnin
Published 02/02/22
#54. We all know that building a successful business - in any industry - requires entrepreneurs to get comfortable with the uncomfortable. And for many, one of the most uncomfortable aspects of running your own business is overcoming the fear of making an offer. But what would happen if you managed to overcome that fear? What kind of impact could you have on others? More importantly - what could happen to your prospective client if you decided to never offer your services? Visit...
Published 02/02/22
#53. What if you could discover shortcuts that dodge what many call ‘imposter syndrome’ and bring everything to a place of service? Hacking motivation is a process that can help every part of your lif
Published 01/26/22
#53. What if you could discover shortcuts that dodge what many call ‘imposter syndrome’ and bring everything to a place of service? Hacking motivation is a process that can help every part of your life. There are ways you can turn most of what you do regarding client attraction into that of ethical responsibility - and in a way that completely bypasses procrastination. These strategies will help improve your life - both personally and professionally. Visit https://Jasonlinett.com/53/ now to...
Published 01/26/22
#52. The quality and quantity of the impact you make in people’s lives with your business are in direct proportion to the quality and quantity of the offers you make in your marketplace. When it comes
Published 01/19/22