Behind every successful real estate agent is a story - one of ongoing persistence, gained experience, and a sustainable strategy for growth. Sophie Labrèque's story showcases exactly that! I'm excited to have her on the show today to share what's working in her market and actionable ideas that you can apply back to your own marketing. Whether it's harnessing the power of social to brand yourself, how focusing on a very specific niché worked, or wins from email marketing, today's conversation is an inspiring one! In this episode, we're talking: -Sophie's inspiring story of success in Real Estate and the strategies that have helped her thrive -Tips for nurturing relationships and the significant role it plays in real estate marketing -Why you should leverage more authentic marketing strategies that personalize your efforts for a lasting impact. -Using social media and email marketing to create a dynamic combination approach to connection -How Sophie is using The Marketing Suite to take her marketing and business to the next level   Links mentioned throughout the episode:  - See the episode's full blog and related resources here: https://ideasforrealestate.com/episodes/how-sophie-labreque-tapped-into-social-email-nich-marketing-to-find-success-as-a-realtor  Learn more & join The Marketing Suite - use code SPECIAL for 50% off your first month - https://ideasforrealestate.com/suite - Click here to book a brokerage marketing consultation: https://ideasforrealestate.hbportal.co/schedule/627d5a00c9d70f0d801ba910 - Follow on Instagram: https://www.instagram.com/ideasforrealestate - View more episodes, freebies, and resources on IdeasforRealEstate.com: https://ideasforrealestate.com/ Connect with Sophie: https://www.instagram.com/sophielabreque/   The key moments in this episode: 02: 49 - Sophie's Background  05:50 - Leveraging Real Estate Experience for Success as an Agent  08:30 Steps to Transitioning into a Successful Real Estate Career 12:07 - The Power of Relationship-Based Marketing 14:42 - The Importance of Customization in Marketing 16:00 - Standing Out in a Saturated Market 17:47 - The Transition to Using the Marketing Suite 19:38 - Nurturing Relationships and Staying Top of Mind 23:21 - The Importance of Consistency in Marketing 29:29 - Why focus on Personalized Marketing 31:33 - Effective Social Media Strategies 35:40 - Valuable Resources and Trainings 41:18 - Marketing from a Place of Service 43:15 - The Power of Targeting a Specific Market 48:15 - Attracting New Customers through Content - The Snowball Effect 50:40 - How to Connect with Sophie   Today's Guest Sophie Labrèque, is an accomplished Residential Real Estate Broker in Ottawa, who has mastered the art of authentic and personalized marketing to grow her business and help others. Sophie found her way into real estate first as an investor and later turned her passion into a successful career as a Realtor. In today's epsidoe, she shares her first-hand account on how using social media marketing, email newsletters, and targeted, niche marketing has earned her a successful and fulfilling real estate career. Instagram - https://www.instagram.com/sophielabreque/ Website - https://sophielabreque.com   Summary of today's episode: In this episode, Sophie Labrèque, a successful real estate agent in Ottawa Gatineau, shares her insights on personalized and authentic marketing strategies in the real estate industry. She shares how she's discovered the value of customized content, identifying a niche target market, and staying in touch with past clients to foster lasting relationships. She also highlights how she's utilizing modern tools like social media and email newsletters. This episode offers valuable advice and practical tips for real estate pros looking to enhance their marketing strategies and increase client engagement. Sophie's real-life examples demonstrate the power of relationship-based marketing and the im