Grab that pumpkin spice latte and get into a cozy mindset - it's time for seasonal marketing! Fall-themed real estate content on social is not only trending, it works in your reels, posts, carousels, and more. The secret, though, is to personalize this content with photos and videos of you. So, in today's episode, let's plan an easy fall content shoot for you as a REALTOR®! In this episode about seasonal content for real estate, we're talking:  -The potential found in season-focused...

Behind every successful real estate agent is a story - one of ongoing persistence, gained experience, and a sustainable strategy for growth. Sophie Labrèque's story showcases exactly that! I'm excited to have her on the show today to share what's working in her market and actionable ideas that you can apply back to your own marketing. Whether it's harnessing the power of social to brand yourself, how focusing on a very specific niché worked, or wins from email marketing, today's conversation...

The success of real estate agents and their ability to better serve their customers can be ignited from the brokerage level. Whether it's through leadership strategies or direct agent support and resources, brokerages have an opportunity in today's market to define a path that leads to long-term success for both the agent and the brokerage. Yet, what exactly should brokerages be doing and focusing on right now? I'm joined by Dan Elzer, President of the Training Academy and acclaimed...

Successful agents know that systems and automation can give them back their time and lead them to more closings.  When you have funnels running in the backend of your business, you can focus more on the front end. This strategy works incredibly well for social media marketing, especially Instagram. It also centers your focus to proactively start conversations with potential customers, grow your database, and increase your business.  One strategy generating massive results is through...

Can paid online leads be an untapped opportunity in your business?  Over the years, I've seen agents on the complete opposite end of the spectrum when buying leads. Some agents excel at converting the leads and are able to make it a part of their business strategy effectively. Others find cold leads difficult to nurture or don't enjoy the approach and the sales strategies behind it. At one time in my career, I oversaw online, company-generated brokerage leads and an agent internet-lead...

If you think that LinkedIn is just a place to host your resume or there's nothing new to learn, you're in for an eye-opening episode! Today, we're revealing a world of possibilities when it comes to marketing for REALTORS® on LinkedIn and the actions you can take right away to see success. I'm joined by LinkedIn Business Strategist & Founder of the[in]academy, Salina Yeung, who shares her insider knowledge on how to leverage LinkedIn to grow your brand and business in real estate. ...

In this encore podcast episode, we're diving into why your real estate marketing might not be working for you. If you haven't yet, check out episode 135 for all the details of the new direction of the podcast, I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So in today's episode, we're talking all...

In this encore podcast episode, we're diving into the do's and dont's of social media marketing in the summer! If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So in today's episode, we're talking all...

In this encore podcast episode, we're talking all about the most valuable aspect of your marketing - your personal brand. If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So in today's episode, we're...

In this encore podcast episode, we're diving into real estate websites! If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So in today's episode, we're talking all about why most real estate websites don't...

In this encore podcast episode, we're talking all about how to inject personality into your real estate marketing. If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So today, I'm sharing my top tips for...

In this encore podcast episode, I'm sharing a 5-day challenge for you to start implementing video on Instagram!  If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So in today's episode, we're diving into...

In this encore podcast episode, I'm giving you 7 Tips to Sharing Real Estate Market Stats & Trends If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So in today's episode, we're diving into how to...

In this encore podcast episode, we're diving into the topic, 'How to Decide if a Brokerage's Marketing & Tech is Right for You.' If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So in today's episode,...

In this encore podcast episode, we're talking all about the hidden opportunities of lifestyle marketing for Realtors. If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. In this special episode, I'm sharing...

In this encore podcast episode, I'm sharing a 7 Day Open House Strategy for Realtors to use on Instagram! If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So today, we're diving into listing marketing and...

In this encore episode of the podcast, we're talking about how to engage your sphere and your leads through an email marketing strategy for Realtors! If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So...

In this special episode of the Ideas for Real Estate podcast, I'm taking you behind the scenes to where it all began and how we're working to improve the podcast to keep you motivated and share the best marketing ideas & tips for Realtors to see success in your real estate marketing. So listen in to hear more about the podcast being 'under construction,' and what you can expect in the months to come! See show notes & the full blog: ...

If you're intimidated by Instagram Reels reels, struggle with content for your social media marketing strategy, or are looking for a time-saving hack, this is for you! There's been a trend you might have noticed on Instagram reels, and that is leveraging b-roll content. This is amazing because it's a content style that anyone can do, and it's working to capture engagement! So in this episode, we're diving into exactly what this Instagram Reels hack is and how you can easily use it in your own...

In this episode, we're diving into one of my favorite topics - real estate websites! We're talking all about how to choose the right website platform for you to help you reach your career goals, stand out in your market, connect with more home buyers and sellers, and more. So tune into this live recording of the podcast to hear my top tips for finding the right real estate website for you to integrate into your overall marketing strategy as a Realtor. See show notes & the full blog: ...

If you're looking to stay connected with your sphere, nurture leads, and brand yourself as the go-to agent, then you need to add email marketing to the mix! Yet, I know that many agents struggle with choosing the right tech and figuring out a system that works for them. So in this live recording of the Ideas for Real Estate Podcast, I'm taking a closer look at Mailchimp. You'll learn - What features could work for you - Tips for email marketing - What to keep in mind & more! Let's get you...

Ever struggle with what to post on social media or with getting results from what you share? In today's special episode, I'm walking you through a complete social plan for the week. You'll learn exactly what to post, why it works, and tips to increase engagement. You'll also have access to a special freebie that accompanies this post, a week of social posts! So, tune in for a blueprint on how to plan a week of social that works to attract new buyers and sellers, brand you locally, and even...

Whether you're looking to attract more sellers, win the listing when you get to that listing appointment, or simply do a great job when you have the listings so that in turn, you get more listings and continue that cycle, there are two big strategies we can focus on when it comes to listing generation - the listing presentation and the listing marketing plan. But what exactly is the difference between a listing presentation and a listing marketing plan? We're diving into just that in this...

One of the biggest struggles Realtors face with their marketing is consistency. It can be hard to find a system that works for you to keep up with your social media marketing, reach out to your sphere, and prospect for new leads and business - all while keeping up with everything else that's going on in your life and in your business. So I'm sharing a clip from my recent live Realtor marketing training that highlights 5 inconsistency traps and how to overcome them! Check out the full replay...