This week we get to be a fly on the wall for one of Jim's recent talks at the iconic startup accelerator Techstars. Jim talks nitty gritty tactics about customer personas, best in class case studies, and funnel strategies before answering some specific questions from new startup owners. TOPICS DISCUSSED IN TODAY’S EPISODE TechStars growth tacticsCustomer personasBest in class case studies for funnelsStrategies and tacticsBeing a market of oneSuccess storiesUndervalued vs over valued tactics for small startupsOffers advice  Resources: Join My Newsletter hereJim Huffman websiteJim's TwitterGrowthHit  Additional episodes you might enjoy: Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)