Robert Nelson of Just Mystic clothing joins to discuss how he's built and incredibly successful apparel brand by bucking the trend and starting from a brick and mortar location. Robert discusses the tactics he used as well as the strategy and data analysis behind his approach. TOPICS DISCUSSED IN TODAY’S EPISODE Using a location to build a brandD2C vs Brick and mortarFeedback and validation from pop-upsMoving from brick and mortar to onlineRiding the waveTakeaway’s from the military:...

Jim is joined by Alex Back of Couch.com and Apt2b to discuss the strategy and tactics of bootstrapping and growing an E-Com business. Alex covers everything from the importance of buying the right domain to the underrated nature of earnouts.  TOPICS DISCUSSED IN TODAY’S EPISODE Why couchesHow much is a domain worthBuilding trafficSEO and organic trafficCreating a good partnership dynamicStarting and selling timingGrowth hacksHow to ask for helpResources: Couch.comJim Huffman websiteJim's...

This week we get to be a fly on the wall for one of Jim's recent talks at the iconic startup accelerator Techstars. Jim talks nitty gritty tactics about customer personas, best in class case studies, and funnel strategies before answering some specific questions from new startup owners. TOPICS DISCUSSED IN TODAY’S EPISODE TechStars growth tacticsCustomer personasBest in class case studies for funnelsStrategies and tacticsBeing a market of oneSuccess storiesUndervalued vs over valued tactics...

This week, Yonathan joins to discuss Jesse Pujji's recent tweet storm outlining 17 controversial beliefs about business. Jim and Yonathan discuss what they agree (and disagree) with and pull out the best takeaways to implement in their own lives. TOPICS DISCUSSED IN TODAY’S EPISODE Who is Jesse PujjiCandor, Clarity, and Brevity vs intelligenceBusiness dictatorshipsSelf reflectionSimultaneous Macro and Micro perspectivesThe most important differentiatorResources: Jesse's Tweet StormJesse's...

Jim is joined by Ryan Rock to discuss how Ryan turned an inside joke started during COVID into a 7 figure business through unique combination of UGC and digital marketing and Pop-ups. TOPICS DISCUSSED IN TODAY’S EPISODE Fatboy OriginsMilestonesKeys to growthMicro influencing tacticsPop-up marketingClubs and communitiesUGC strategy  Resources: Fat Boy Surf ClubJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook  Additional episodes you might enjoy: Startup Ideas by Paul...

This week, Jim sits down with Andrew Buehler to discuss how Andrew went from concept to over $250k a month in under two years through a combination of crowdsourced funding, sales knowledge, and innovative digital marketing and growth tactics. TOPICS DISCUSSED IN TODAY’S EPISODE   The secret to crowdfundingActivating your networkWhat you need to launchHow to cold emailThe importance of sales skillsCustomer AcquisitionResilientDesign AdviceResources: Urban SmokehouseJim Huffman websiteJim's...

This week, Jim and Yonathan break down one of the word-for-word best blog posts on the internet, Sam Altman's "What I Wish Someone Had Told Me." Jim and Yonathan pick out some of their favorite points before exploring potentially huge opportunities for both of them in the near future. TOPICS DISCUSSED IN TODAY’S EPISODE Value for seconds readWho is Sam AltmanOptimism and ObsessionIncentivesConcise communicationSuperstar ImpactOpportunity VehicleOutcomes over processes  Resources: What I Wish...

This week, Jim gives an update on the marketing plan for his new apparel brand Neat, and does a deep dive into the strategy and tactics you need to use to launch an e-commerce product. TOPICS DISCUSSED IN TODAY’S EPISODE Jim’s trip to New YorkHow to optimize conversion rate     Automation flowsBundling and UpsellAd spend breakdownSEOUnderstanding the seasonality of your brand                    Resources: Neat WebsiteJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's...

This week, Yonathan joins Jim to discuss a paradigm shifting book: Buy Then Build by Walker Deibel. They discuss the impacts its had on their approach to entrepreneurship and explain why a lot of people might be thinking about business the wrong way. TOPICS DISCUSSED IN TODAY’S EPISODE Shifting the paradigmThe trouble with startupsUnderstanding the 5 most important things in acquisitionCounterintuitive ideasWeaknesses in the argumentAreas for growth Resources:   Jim Huffman websiteJim's...

This week, Jim and Yonathan breakdown an essential read for anyone trying to improve or change their habits to create greater outcomes in their personal or professional lives. James Clear's Atomic Habits is a best selling book and a personal favorite for Jim and Yonathan. They distill the book into clear takeaways. TOPICS DISCUSSED IN TODAY’S EPISODE Atomic HabitsAuthor factsWhat’s different about this bookTakeawaysGoal settingDesigning your environment Habit StackingResources: Atomic...

This week, Jim and two fellow Entrepreneurs sit down to break down a once in a lifetime meeting with billionaire entrepreneur Andrew Wilkinson. They share stories and takeaways from the meeting including possibly one of the biggest missed chances of Jim's life. They round out the show by brainstorming half-baked ideas. TOPICS DISCUSSED IN TODAY’S EPISODE Shooting your shotHow to approach successful peopleMeeting Andrew WilkinsonWho won the meetingJim missed a golden opportunityInsights and...

On today's episode, Jim and Yonathan dive into a seminal blog post by Paul Graham, Y-combinator Founder, who gives advice on how to come up with startup ideas. Topics Discussed in Today’s Episode: The blog post How to Get Startup Ideas by Paul GrahamWhat makes Paul Graham impressiveMain takeaways from the blog postOrganic vs recipe startup generationBest quotes from the blog postSome of the best points from the postDisagreements with the blog postWhy this read is iconicWho should read this...

On this episode, Jim conducts a retrospective on the best and often under appreciated segments from 2023. He highlights the top 5 podcasts and the best gems from episodes with Ming Zhao (Proven CEO), Natalie Ellis (Bossbabe CEO), Craig Swanson (4X Founder), and Bryan Clayton (GreenPal CEO). Resources: A Look Back at My 2023 (Blog Post)Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy: Startup Ideas by Paul Graham (#45)Nathan Barry:...

Jim does a year in review and reflects on the ups and downs of this past year, focusing on both business and personal highlights. TOPICS DISCUSSED IN TODAY’S EPISODE Year in ReviewTop moments Efficiency: easy change to save big moneyNot having a mental breakdown!Buying a CompanySpeaking Across the countryManaging Daily MoodGirl dadMarriage hacks   Resources: A Look Back at My 2023 (Blog Post)Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might...

In this episode Jim talks with Mark Sims, founder and CEO of Fikes. Mark talks about the beauty of boring businesses, the strategy for acquisition and how to utilize your superpowers to grow a startup. TOPICS DISCUSSED IN TODAY’S EPISODE The advantages of acquisitionTelling and selling vs asking and understandingThe beauty of boring businessesLeaning into your super power Mistakes to avoidThe essential skillset from sportsMilestones of a growing company Resources: FikesMark SimsJim Huffman...

Jim gives a long overdue update on the $3M challenge and reveals an exciting new acquisition before doing a deep dive into the strategy behind the move and tactics for growth going forward. TOPICS DISCUSSED IN TODAY’S EPISODE Update on the $3M Wins Losses Acquisition Update Neat Apparel, moats and unfair advantages 3 phases of acquisition Growth plan  Resources: Neat Apparel Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook     Additional episodes you might...

This week, Jim is joined by Krish Ramineni, CEO of Fireflies to discuss how grow a business through product led growth. Krish shares his insights about the importance of distribution and how to create proper culture within a startup before expanding on some of the best opportunities for someone starting a business in 2024. TOPICS DISCUSSED IN TODAY’S EPISODE What is Fireflies Creating internal growth Building a remote company How to structure your week Fireflies first 100 customers Product...

This week, Jim is joined by Bryan Smith. Bryan has a background in sports analytics, helping teams assess the potential as well as risk of players before during recruitment. With his company Leon VC, Bryan has applied this approach entrepreneurship using data analysis to find and assess the potential founders. Bryan shares his insights and what characteristics define a truly great entrepreneur. TOPICS DISCUSSED IN TODAY’S EPISODE Using data to identify potential in athletes and founders The...

This week, Jim is joined by Maja Voje, someone who literally wrote the book on Go To Market strategy. Together they get tactical about this incredibly important stage of business development and Maja shares some amazing frameworks to help make any businesses GTM strategy a success. TOPICS DISCUSSED IN TODAY’S EPISODE What is GTM: different than product launch What is the beach head strategy The difference between Prince Charles and Ozzy Osbourne Common mistakes  The military approach The...

In this episode, Jim joins the ECWID team to dive into key tactics and approaches that fuel e-commerce growth, helping brands make the most of Black Friday and Cyber Monday sales events. TOPICS DISCUSSED IN TODAY’S EPISODE   GrowthHit story and new businesses. Tactics: Black Friday and cyber Monday New customer acquisition or profit Activation offers When to start Carousel ad How to win gifting Bundling Emails and pattern interrupts Offer led growth Influencer campaigns Resources:   Jim...

This week, Jim is joined by a man who is literally responsible for the creation of thousands of podcasts, including this one. Josh Nielsen is the founder of Zencastr, a podcast recording service. Josh talks about how he built the service in his free time while working as a contract engineer and reveals the tactics and hacks he used to launch and eventually pivot to a venture backed tech startup. TOPICS DISCUSSED IN TODAY’S EPISODE What is Zencastr Selecting the right problem Selecting the...

Today, Jim is joined by Nataraj Sindam who has spent his entire career learning the ins and outs of the tech industry. He and Jim analyze some of the overlooked trends happening in tech today and give some hot takes on some of the world's biggest companies. TOPICS DISCUSSED IN TODAY’S EPISODE Different paths into tech entrepreneurship Elon’s X strategy  Amazon’s Alexa problem Amazon Ads Predictions: Rivian Food as healthcare VC...

This week, Jim is joined by David Jenyns author of Systemology. David gets super tactical sharing tips and tricks for founders about how to create systems in their business that can help them scale their businesses and fire themselves in the process. TOPICS DISCUSSED IN TODAY’S EPISODE What is the master skill Working on highest value problem Misconceptions about system  Where to start Define Assign Extract Organize Integrate Scale Optimize Why you need a Chief Systems Officer Minimum...

This week, Jim is joined by Kendra Kawala co-founder of Maker Wines, to discuss how she and her partners were able to create a new product category in the wine industry and grow her company to be one of the biggest in the space, through pounding-pavement grit early on as well as using savvy growth tactics while scaling. TOPICS DISCUSSED IN TODAY’S EPISODE   What is Maker Wine Working with 15 different wineries Calculating order economics Business school benefits vs cons Finding the right...