Alex Brueckmann is the founder and CEO of Brueckmann Executive Consulting based in Vancouver, Canada. As a strategy facilitator, speaker, and author, he helps businesses reach unmatched levels of alignment, performance, and results. Alex has impacted thousands of business leaders worldwide, ranging from start-ups to Fortune 50 companies. His latest book, The Strategy Legacy: How to Future Proof a Business and Leave Your Mark provides a proven process for strategy design combined with The Nine Elements of Organizational Identity framework to align action for success. Alex's Books: https://brueckmann.ca/books/ - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction (03:45) Tip: The importance of business strategy (07:01) Tool: The Strategy Trident (11:10) Tool: Purpose, Impact, and Strategy (14:23) Technique: Using foresight and signaling in strategy (21:05) Tip: Creating meaningful work and tangible outcomes (24:53) Tool: Vision and impact (25:28) Tool: Strategic styles and industry understanding (29:48) Tip: Culture vs. Strategy (34:31) Tool: Organizational identity elements (40:09) Tool: Strategy Maps and Goals (43:18) Tool: Targets, Capabilities, and Management Systems (46:56) Tool: Remuneration and Incentive Structures (47:40) The Disconnect between HR and L&D Training (48:48) Key Takeaway (49:31) Conclusion