Park Howell is called The World's Most Industrious Storyteller helping businesses grow by as much as 600% using his three proven storytelling frameworks. He is the host of the popular Business of Story podcast, ranked among the top 10% of downloaded podcasts in the world, which Feedspot named the #1 business storytelling podcast for 2022. He wrote Brand Bewtichery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, and his latest book, The Narrative for Gym for Business: Introducing the ABT Framework for Business Communication and Messaging. Park is a sought-after international speaker who helps leaders excel through the stories they tell. Park's Books: https://www.amazon.com/stores/author/B09CX52WZY Park's Podcast: https://businessofstory.com/podcast/ - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction (01:13) The call to adventure (02:12) Tool: Identifying the antagonists (04:20) Technique: Embracing obstacles in storytelling (08:48) Tool: Identifying emotional promises and gifts (10:59) Tip: Build a storytelling culture (12:50) Technique: Crafting compelling anecdotal stories (15:54) Technique: Overcoming the fear of storytelling (18:14) Tip: Celebrating wins on the customer journey (21:49) Tip: Virtuous cycle of engagement (24:37) Technique: Articulating brand purpose (28:25) Tip: Building repeat business and rituals (30:47) Technique: Becoming a better storyteller (32:01) Conclusion