What does it take to make it as an outsider?  From discovering creativity as a first-generation immigrant in South West England, to making work so powerfully simple it could transcend both regional and demographic barriers – there is no one better to ask than self-proclaimed “happy outsider”, Chaka Sobhani.  Chaka takes a seat with Simon Cook to break down the 5 pieces of work that have defined her career thus far, and how the urge to forge connections set her on a course to win multiple...

In the first episode of In The Making, we speak to Anselmo Ramos, Co-Founder of GUT. The agency made history at Cannes Lions this year, when it won Independent Network of the Year, Independent Agency of the Year AND Agency of the Year. In 2023, GUT took home an impressive haul of 35 Lions, including three Grands Prix.   We talk meltdowns, manifestation and mindset or, more specifically, how to develop a winning mindset for Lions and for life. We also find out why Anselmo decided to sell a...

In The Making is hosted by Simon Cook, the Chief Executive of LIONS which runs Cannes Lions, the International Festival of Creativity. Here he delves into the most inspirational, sharpest and most Lion awarded minds in the creative marketing industry. He wants to understand what inspires them, how their backgrounds have shaped their career, hear about the breakthroughs, the blunders and everything in between. Each episode he asks his guests to choose five pieces of work that help them...