Building Personally
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Erica Rankin is the founder and Chief Everything Officer at Bro Dough; a functional cookie dough available in Canada soon to launch a new line in the USA. On this episode of ITS, Erica tells Ali how she built her massive (60k+) Linkedin community and TikTok following (200k+) and how vulnerability and honesty have helped her grow and pivot her business.
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Jessica Bernheim is the Head of Marketing and Strategy at Daring Foods. On this episode of ITS, Jess walks Ali through an often-used, yet misunderstood concept: brand strategy.
Published 05/09/24
Published 05/09/24
Miles Soboroff is the Co-Founder of Zab’s – the datil pepper hot sauce company that has won over heat lovers across the US. On this episode of ITS, Miles and Ali talk about winning on Faire, the Why behind Foodservice, and how Zab's holds onto its messaging.
Published 05/02/24
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