Jessica Bernheim is the Head of Marketing and Strategy at Daring Foods. On this episode of ITS, Jess walks Ali through an often-used, yet misunderstood concept: brand strategy.

Miles Soboroff is the Co-Founder of Zab’s – the datil pepper hot sauce company that has won over heat lovers across the US. On this episode of ITS, Miles and Ali talk about winning on Faire, the Why behind Foodservice, and how Zab's holds onto its messaging.