Ethan Frisch and Ori Zohar are Co-Founders of Burlap & Barrel, the spice company deeply beloved by the chef community and home cooks, in search of spices that taste like they’re meant to taste. On this episode of ITS, Ethan and Ori tell Ali how they not only quintupled in Covid, but how they made sure to stay in the hearts and carts of consumers after the pandemic. Photo courtesy of Burlap and Barrel.