Today’s guest: Rithika Baruah, Founder, Brand Strategy Advisor (Freebirds) Website: https://www.freebirds.co/  You will learn: 02:09Background, studies & work - India & global leadership; and pursuit of entrepreneurship 06:05Freebirds - Community of explorers & it’s platform for experiential learning in closed group & schools 12:30It all started in College days; Facebook group & the idea evolution gradually 17:54Global leadership & transitioning to entrepreneurship; leading farming industry; steel industry & more 22:38Startup challenges & how the odds are challenged 27:12Growing Women Entrepreneurship in India & its rich community - Dhriiti, HER & NOW 36:08Moment of Joy - Exploring alone and community acknowledgement in remote areas; and the product reach beyond India 44:09Bootstrapping and funding tips; don’t run after funding very early 47:46Technology and the support for proprietary platform; getting hands dirty & MVP launch 51:12 Leader always sees how the future look like - The mindset to handle & How are the days before revenue generation managed 54:37 Heart warming customer success stories and the cultural immersion touching daily life 62:43Success formula of sales & marketing which worked 66:27Rapid fire round Stay tuned! Be motivated! Thank you!! Podcast hosted @ https://indianstartupstories.buzzsprout.com  Social Media handles: Facebook:https://www.facebook.com/Indian-Startup-Stories-105427574797700 LinkedInhttps://www.linkedin.com/in/indian-startup-stories-b4b385202 Twitter:https://twitter.com/IndianStartupS2 Youtube:https://www.youtube.com/channel/UC38w7euU6JpLjyRb4Am7ugw Instagram:https://www.instagram.com/theindianstartupstories/ Music credit: The Right Direction by Shane Ivers - https://www.silvermansound.com