I'm taking an extended break from podcasting to pursue a different direction in my marketing which involves a deeper level of community and connection for myself and YOU whether you're a Joyful Seller or in the wider online Indie Roller community. If you'd like to know more, join my mailing list HERE and you'll be the first to know all the exciting deets and once we're up and running receive invitations to join in the creative selling fun. Until then, you have 43 incredible episodes to dive...

I know you feel overwhelmed quite a bit and part of that is because of all the creativity that's bursting through your veins which you want to release to the world. How amazing! Yet, if you want to run a sustainable business that creates customers and sales then please channel some of this awesome creative energy into the other areas that you might be labelling 'boring'. Today I remind you of the Joyful Selling basics because anchoring into these 3 stages like a wonderful cycle will support...

In today’s episode I offer a 3 step process to audit your Instagram content over the past 7 or 30 days. The steps: 1, Quantity 2, Quality 3, Expectation Once audited you will have a series of specific actionable tasks to get on with to work towards creating the revenue you want to create with your social media marketing. You can utilise these steps as an end of the month evaluation process that helps you decide what to do differently next month. Pausing to reflect with an effective framework...

Today we focus on selling. I share with you an overarching mindset shift that will impact the words you write and the visuals you share that will hugely improve your ability to sell your work. Rather than asking yourself ‘what do I need to do?’ or saying to yourself ‘I don’t know what to do’ you get the opportunity to ask yourself ‘What do THEY need right now?’ The trick is to redirect your brain away from YOU and over to THEM. THEM being your audience and your customers. I walk you through...

In May, Joyful Selling member, artist and dance instructor, Sam Bratby is inviting us Rollers into her Kitchen Dance Club on Instagram to learn a series of micro-movements to boost up with whilst we work. On today’s episode we decide to record one of our meetings on Zoom as we decide how to approach our social media collaboration, why it’s important to both of us and how to make it logistically work on social media. If you enjoy a peek behind the scenes of creative business life and...

I know what it feels like to wear a lot of hats in creative entrepreneurship and feel like the head that’s wearing the hat has too much in it. Most of my members join us with a flavour of this happening so I help them empty it all out for focus and clarity. You’ve probably heard of journaling and maybe even Thought Downloading which is the term coined by the coaching school I trained at. Basically, it’s writing down the thoughts in your head as a way of releasing them from your brain and...

What type of relationship do you currently have with the numbers in your business? The two main groups of numbers are your sales and revenue figures and your social media and selling platform numbers. What thoughts are you having right now when you think about these sets of numbers in your business and how do this thoughts make you feel? What I’ve noticed is that so many of us humans have a dysfunctional relationship with the numbers because of how we relate to them. In this episode I walk...

If you sometimes think you don’t know what you’re doing or you think that nothing is working in your marketing and selling then I have a simple business tool for you today. Now, when I say ‘simple’ it’s because it’s straight-forward with 3 steps to follow yet I’ve found creative professionals don’t do it because it may feel tedious. Yet it’s this 60 minutes of tedious work once a month that can show you that you DO know what you’re doing and what IS working so you can do more of it. The...

Are you acknowledging the actions you’re taking and celebrating all the wins in your business? Probably not, because we’re not taught how to effectively do this and why it’s so important. In today’s episode I share why withholding acknowledgement from yourself or waiting to/forgetting to celebrate is fuelling the reasons you think you’re not a proper business owner. What you will discover: Why setting a revenue goal gives you the opportunity to celebrate. 3 ways to acknowledge what you’re...

I've been thinking a lot recently about how we break free from our default binary thinking when marketing and selling.  Binary thinking helps us feel a sense of certainty because there are only two options: on/off.  Yet it restricts our thinking and doesn’t allow space for our true creative selves. What you will discover: How to give yourself more freedom in your marketing and selling What to do if you’re worried about too many ideas and not enough time Two simple questions to spark your...

This is my first episode about time so I’m taking us on a whistle-stop tour from one of my regular thoughts in 2014 whilst running my subscription box ‘I don’t have enough time’ to a thought that came to me last week when doing my VAT ‘I’ve created time.’ It’s been a bumpy ride of resistance and judgement to get to where I am now AND it’s all been so worth it so I can teach and coach on this topic to help you transform your relationship with time for good. The bulk of today’s episode is...

During open enrolment each quarter I record one of our most popular episodes which is the Joyful Selling Success Panel. On the panel today are 3 members of our lifetime program: Helen from Badger & Bobbins who teaches in-person sewing workshops in Sheffield. Helen shares how she has tripled her revenue in 6 months, sold out her February dressmaking course in December and self-coached when she made a mistake in her business that back in the day she would have spiralled from. Kim from the...

In today’s episode I talk about opening myself up to an evolving creative business journey that the perfectionist part of my brain tells me is messier than it should be at times. I look at how my forever business Indie Roller emerged from my previous brand Lucky Dip Club. To make that happen, I put my blinkers on to what was happening on the Internet around me and trusted myself to follow my calling. Regardless of what product is being sold, I still am and always will be focused on connecting...

This month I am celebrating a spectacular milestone which is 20 years of creative self-employment. In this episode I share the moment I committed to working for myself and building a jewellery brand in my mid-20s. I reflect on a few of the sentences I repeated in my own thought process that propelled me forward as my most authentic self which created hundreds of thousands of pounds in revenue. I share my desk meltdown and the day I walked away from my first business and what I learnt from...

Are you currently keeping yourself small in business because you don’t think you can handle disappointment as it might prove you’re not up to the task if you fail? Unmet expectations are a regular part of running a business especially when learning how to communicate in marketing and selling. Building your resilience muscle so you can take the action you want to and learn how to treat yourself if it doesn’t go to plan is a super useful business skill. To dream big and follow through, learn...

I've been helping Joyful Selling members simplify the actions they take in their online marketing and selling by deciding ahead of time what type of content they are going to share regularly and why. To start with I have offered two very simple definitions for the terms that traditionally a Creative Professional doesn't exactly feel enthralled by: 'marketing' and 'selling'. Marketing is connecting to build trust. Selling is serving to create comfort to buy. Within both categories we focus on...

In today's episode I explore 3 common reasons why Creative Professionals are feeling overwhelmed. They are: 1, Lots of great ideas and not enough time. 2, You think you might not be good enough which triggers comparison. 3, The result you’re working towards isn’t happening quick enough. I'm pleased to say that the one solution to all three is within your control. I share why it might feel outside of your control right now and what to practically do to empower yourself to ease the burden of...

I went to Crafty Fox Market in London in December and received the most joyful experience whilst shopping with an independent business called Raising Ravers.  The founder Annie DM'd me yesterday - without knowing I had recorded this episode - to check that Lola loved her jacket when I gave it to her at Christmas.  This level of thoughtful, insightful and connected service is what modern selling is all about. As you listen to me share the nuggets of information Annie shared with me to make it...

In 2019 I wrote my first self-published book the Indie Roller Handbook and today I share my experience with that as I embark on writing the follow-up. All the content for the Joyful Selling Playbook has been marinating in my mind throughout 2022 and I'm booked into the Standard Hotel for a week in January to mine my brain and commit words to paper. I'm super excited to share how I get started with a new project like this and help you transfer over my experience to whatever you might be...

Ahhh this is such a fun episode to start the new year with! We all have automatic sentences our brains offer us whilst we're working. Mostly, they'll be designed for self-preservation and rarely useful when it comes to independent business ownership. Did you know you can choose which sentences you want to think whilst you work? You can just make them up - like you do when your thoughts become things int he design process. Then practise them to create your new familiar responses whilst...

A much anticipated episode sharing some 'bold' moves I made this year including closing down my Facebook group and changing my business model from subscription to lifetime program. Interestingly, these actions in my business haven't felt all that 'bold' to me yet many peers and clients have said this to me. So I walk through how self-coaching has helped me to incrementally work through these changes so they feel very natural and doable rather than big risky leaps. I very much hope this...

In today's episode I'm talking about one of my favourite topics: revenue goal setting. I share how we do this in the Joyful Selling program, why we do it this way and what might stop you from operating with such clarity in your business. You're not alone if you find the topic of money overwhelming so let's make sure we discuss this A LOT to normalise it because as long as you're running your creative business you'll be in the business of creating cash. So we might as well make it simple and...

This is my favourite episode that I record once every 3 months to catch up with 3 of our Joyful Selling members to chat about the success they've created in their selling. Today I'm joined by Jennie Sergeant Designs who set out to create £1,000 revenue in her business in November and she closed the month at £1,039. Jennie talks us through how she coached herself through money worries to focus on serving her customers and delivered a successful pre-order. Nona from Studio Pepita also joins us...

We are 7 days away from welcoming new members into the Joyful Selling for Creative Professionals program. Are you new to what we do?  Or have you been following along for a while and now is the time to dive in what with a new year coming up! Either way, listen along today as I walk you through our exact process that helps you create and increase sales in an intentional way that is driven by your own unique creative flair. It’s a simple, doable and repeatable process in your business.  I teach...