My guest this week is best-selling author and entrepreneur, Brian Ainsley Horn. Brian's mission is to help professionals leverage their knowledge to gain AUTHORITY status in their industry, and to use "authority marketing" to help them gain national media exposure.  As a contributor to Entrepreneur Magazine and Huffington Post, Brian knows exactly what he is talking about. He is on the show to take us step-by-step through the process of becoming an expert. He is going to explain the "snowball authority" phenomena and why it is so easy for the top performers in your industry to achieve consistent levels of success. Also, check out www.authorityalchemy.com/influence and download 3 powerful resources to offered exclusively for the Influence community.   In this episode we talk about: Authority positioning and why is it critical to your success? Why Richard simmons is the perfect example of authority positioning. The most common positioning mistakes and how to avoid them.  Why it's a smart idea to give away your best secrets. The expert roadmap - a step by step guide to become an expert in your industry. Authority Alchemy is the process of of changing people that see themselves as “common” into a person of power in their industry.