In this episode we welcome Alma Riihelä, Commercial Lead at Sellpy, one of the earliest second-hand platforms, founded in 2014. With offices in multiple locations, a growing team of 500 employees, and H&M as its majority stakeholder, Sellpy has revolutionized the second-hand market. In this week’s conversation, we'll explore the journey of Sellpy's marketing strategy and delve into the dynamic world of the second-hand market. Hear Almas expert take on how Sellpy has adapted to the ever-changing consumer behavior since its start, and hear how they've tackled the growing competition that has emerged.    Find out:  Sellpy’s take on the biggest consumer behaviour shift  Key marketing tactics for launching on new markets How inspiration is used to build preference