In the season 6 premiere, we’re deep diving into the fascinating world of consumer perception. Ever wondered how people form opinions about brands? And how companies can make a positive impact on individuals, society, and the economy? Our special guest for this mind-blowing topic is none other than Emmanuel Probst, author of the best-selling book Assemblage and the Global Head of Thought Leadership at Ipsos, a prominent market research powerhouse.   Tune in to find out more about:  Key drivers when it comes to shaping consumers’ brand perceptions  Why it's crucial for brands to get closer to their audience and reduce the social distance The reason why so many of us repeatedly rewatch the popular sitcom Friends