It’s finally here, this year’s trendspotting episode! In just 15 minutes, you'll find out the top five influencer marketing trends that brands need to know in order to succeed with their marketing efforts in 2024. From tapping into relevant pop culture trends and events to exploring subcultures within the target audience, we provide valuable insights on how brands can engage with their audience on a whole new level.    We also discuss… The importance of focusing on brand metrics rather than relying solely on discount codes  The need for brands to differentiate themselves from the competition and make their influencer collaborations memorable How AI can take influencer campaigns to the next level   Tune in to this episode to gain a competitive edge and ensure your influencer marketing strategy is on point for 2024!