Navigating the Media Landscape: Where Brands Invest and How Consumers Engage
Listen now
Description
In this week’s episode, we’re joined by Carlos Casquilho, Head of Revenue at Cure Media, to delve into the evolving media landscape and its implications for marketers. You’ll hear the latest numbers on what marketing channels are stagnating, declining or increasing, how consumer behaviour has changed the landscape, and of course how influencer marketing is playing a significant role today but even bigger in the future.  Tune in to find out: The media landscape vs consumer behaviour  What research says about the future of influencer marketing  How marketers should think about the future of advertising
More Episodes
Join us this week as we dive into "The Anatomy of Effectiveness" with Imaad Ahmed from WARC, the global leader in marketing effectiveness. With over 15 years guiding top brands, Imaad outlines the five building blocks of effective marketing that every marketer needs to know. Discover strategies...
Published 05/01/24
Published 05/01/24
In this week’s episode we chat with Sara Johansson, Strategic Media Lead Sweden at Arla, the world’s largest organic dairy producer, operating in 146 countries. Sara will share her expert insights on integrating influencer marketing into Arla’s expansive media strategy.  Together, we’ll delve...
Published 04/17/24