Black Friday week and the holiday season can be the most hectic and demanding time of the year, especially for retail marketers. With fierce competition for audience attention, it's crucial to have that extra edge to make a lasting impact. In this episode, we'll share our top tips on how you can maximise your success during the upcoming Black Friday week and holiday season. Tune in to discover: The importance of looking beyond your usual buyers during this time How to tap into your target audience's shoes by hacking your TikTok feed Why it's essential to keep the conversation alive when your competitors are being silent