In this week's engaging episode, we're joined by Viktoria Nilsson, the Marketing Coordinator at Normal - the retail giant known for shaking up the European market with their affordable range of essentials. With 566 stores and a remarkable TikTok presence that has captured the hearts of Gen Z, Normal stands out as a brand that's mastered the art of social engagement without a traditional e-commerce approach. Hear Viktoria share the inside scoop on how Normal became a beloved brand among the youth and how they plan to stay on the forefront of consumer marketing trends as we approach 2024.   You’ll also hear about:  How Normal's staff helped the brand become a hit on TikTok. The ways Normal keeps Gen Z shoppers interested and active on social media. Normal's ability to quickly recognize trending products and make them available in their stores.