In this week's episode, Frida sit down with Julia Arheden, a strategist with over five years in the influencer marketing field, currently leading strategy for Cure Media's major clients. Julia brings her deep industry knowledge to the table, offering invaluable tips on refining your influencer marketing strategy to meet the evolving demands of consumers.    You will also learn:  The often-overlooked factors critical for a successful influencer marketing strategy  The essentials of content creation in today's high-expectation consumer landscape Julia's perspective on the latest trends and how brands can tap into these movements to enhance their marketing efforts.