NA-KD is one of the fastest growing companies in Europe. Since 2015, they have truly been showcasing themselves as one of the leaders in fashion and e-commerce, and of course we got curious: what has been their key to success across so many different markets in such a short time? To get answers to our questions, we invited Oscar von Konow to this week’s episode. Oscar is the COO, Deputy CEO, and also one of the company’s co-founders - a man of many hats! We talk about their key strategies to cut through the noise in a crowded market place and how they have managed to grow and become so successful in so many different markets - both from a marketing and business perspective. You’ll also hear about: Challenges & success factors to ensure continuous business success on every market Localisation - how much do you need to adapt to each market? Oscar’s best advice to other retail brands who want to successfully enter and grow internationally