Information.
In·for·ma·tion (ĭn′fər-mā′shən)
"Knowledge or facts learned, especially about a certain subject or event".
As Adam & Eve caused the fall of the Human race based on the "information" they had not to eat from the tree that carried "information" of good and evil; the serpent being slick snuck into the garden and had seduced them with a whole different "information". Them being naked all this time never paid attention until they had that "information".
From clothes, food, books, transports, sports, schools, social medias…, it’s the INFORMATION we have that reveals who and where we are.