B2B content marketing is complex; there's no way around that. You and your team are responsible for creating the fuel for your business. From white papers and ebooks to blogs, social media posts, and thought leadership content, your team's work is mission-critical for your entire...

Ceasar Chevalier, SVP of Global Sales at Foleon, chats with Content Marketer Sim Samra, about his views and advice on the shifting economy. We've entered a time where money isn’t free, and organizations are having to double down and optimize spend. But optimizing spend alone isn't enough —...