In this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a powerful first...

In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work...

In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful...

In this episode, Charli talks with Dan Edwards, Senior Visual Designer at Snyk, about his strategies for exceptional brand design. Together, they go behind the scenes of Snyk’s brand transformation, from the initial decision-making process to the challenging task of creating a brand design system. Dan also shares his insights on collaborating with product and marketing teams, the importance of trust in the process, and some of the hurdles he’s encountered along the way. Key Takeaways 01:48...

In this episode, Charli talks with Jess Rosenberg, Director of Brand Design and Creative at Webflow, about how brand design works at the company, their key success metrics, and how they are able to consistently put out high-quality work. Jess also does a deep dive into how Webflow Conf came to be, and how exactly the brand studio team translated the Webflow brand into a live event. Key Takeaways 01:32 - What is the brand studio team at Webflow responsible for? 02:40 - Jess’s role as...

In this episode, Charli is joined by David Preston, Senior Brand Designer at ConvertKit. They do a deep dive into how ConvertKit has evolved over the years, what systems and processes have worked, what has needed to change, and what challenges they are still facing.  David was a guest in season two of Inside Marketing Design where talked about his work as the Brand Marketing Manager at Sendible. Since joining ConvertKit in 2022, he has led the charge in some key areas and helped build out...

In this episode, we’re looking back at the most interesting and challenging parts of season 03 and distilling some actionable takeaways.

Kristina Alford and Meghan Kelley from the Zendesk digital design team talk about using systems and processes to maintain quality and consistency across a very large organization.

Brennan Dunn, Co-Founder at RightMessage, talks about designing at a company of two, and how website personalization can directly impact success and conversion rates.

Shakthi Hari, Design Manager at Chargebee, talks about the importance of systems and processes at Chargebee, and how they are able to accomplish so much with a relatively small team.

Carra Sykes, Design Manager at PLANOLY, talks about how social media has evolved, and how that has impacted her team and what’s required of a marketing designer.

Learn how Monika Pawlik, Lead Marketing Designer at Funding Circle, talks about collaborating through Covid, print vs digital design, and how she and her team led Funding Circle's most successful campaign.

Learn how Justin Rands, Director of Brand at Oyster, manages a fast-growing team, and how he and his team have tackled evolving the Oyster brand in a way that differentiates themselves in a crowded space.

Learn how Tomi Odusanya, Design Lead at Paystack, tackles the issues of speed and performance when designing marketing websites, and how Paystack fosters a collaborative design culture.

Learn how product design informs marketing design at Sketch as we talk about the new Sketch website, and the company’s take on competition and their place in the market.

Hear from Michael Jeter, Creative Director at Zapier, about the company’s recent rebrand, some surprising challenges they faced, and Michael’s valuable insights on how to advocate for and communicate the true value of design.

Learn how brand designers at Auth0 work with external agencies to manage workload, and why internal relationship-building is vital to success as a team.

Learn how marketing designers at monday.com use data, collaboration, and ownership to connect and strengthen the entire brand across multiple channels, including the launch of a Super Bowl ad.

Learn about why brand design was a priority from day one at presentation software company Pitch

Sharing key takeaways from season 2 and the ways I’ll be applying these learnings in my role as Creative Director at ConvertKit.

How Figma's Brand Studio team enables anyone in the company to create brand assets in Figma, while still maintaining quality and consistency.

Learn about the Marketing UX team at Shopify from Design Manager Lucy List and hear about the sub-brand the team created in just two weeks.

Hear from Associate Creative Director Berenice Mendez about her experience leading brand design at HelloSign as it grew from a small 25-person company, to being acquired by Dropbox.

Learn about the 'end-to-end' approach Dropbox takes to brand and how it applies to their team structure