Welcome to the Inside Sales Enablement Podcast, Episode 12Sales Coaching.   Is it a force multiplier, or source of conflict? There is A LOT of noise in the market today about "sales coaching" In the episode, the guys use a role-play (Scott based on feedback he's heard from many different sales enablement leaders and Brain-based on research he's currently doing on front-line sales managers).  Key points:Understand what is on the plate of your sales managersBe very clear about what your sales coaching program will do Find ways to measure the results