Welcome to the Inside Sales Enablement Podcast, Episode 32 Fresh off the COVID-19 Series, the guys take a deeper dive on Leadership. A new way of doing business is going to emerge. The old approach of sales responds to demand, marketing creates demand model isn’t going to work. Because we’re in an experience economy. We believe Sales Enablement leaders can usher in a new world by being heroic  They guys talk through the Being HEROIC Leadership Framework using a real-life case study example of a project in-flight.