Welcome to the Inside Sales Enablement Podcast, Episode 41 In this episode, we're joined by Erich Starrett, President of the Atlanta Chapter of the Sales Enablement Society. We engage in a lively, candid discussion on the differences between generating data and creating insights. These factors have massive implications for Sales Enablement Leaders looking to Orchestrate across functional groups. Why? Because: Gathering multiple perspectives by "shaking and sorting" each person's perspective into patterns that others can agree on is absolutely critical to orchestrating. Confirming those patterns while gaining commitment to act, and factoring in the current "mental maps" of others and how they see the challenge is required to enrolling others. Unifying action through clarifying where people "Get to yes" and then synthesizing the information into 2-3 executable insights are required to gain traction with important initiatives. _ Scott and Brian followed this process for the State of Sales Enablement Research. That's why listening to this episode is an important ingredient to your future success. Data just doesn't provide this level of current state reality -- Data is simply too far in the rear-view mirror.