Welcome to the Inside: Sales Enablement Podcast Episode 46 There is a whole class of leader working in the gap between strategy and tactics, to blend together the right programs, actions, and processes to achieve outcomes — often with people who don’t report directly into them. In this episode, we’re joined by Cathy – a sales enablement leader working in her company to bring together groups of people to drive outcomes. In this engaging discussion, we discuss: The value of orchestration to the sales organization Working with line managers who have the resources Enrolling people to achieve an outcome The difference between orchestrating teams and individuals The blend of strategy, process, technology, and information Examples of orchestrating people and groups The differences between project management and orchestration Join us at https://www.OrchestrateSales.com/podcast/ to collaborate with peers, join Insider Nation, participate in the conversation and be part of the continued elevation of the profession.