If you want business success, you have to take good care of your clientele. In this episode, business coaches Dan Sullivan and Shannon Waller discuss the difference between customer service and hospitality and reveal the right way to treat clients and customers to keep them coming back.Here's some of what you'll learn in this episode:* Why customers should be treated like human beings, not transactions.* The difference a personal touch makes.* The importance of being interested, not just interesting.* Why there’s a big opportunity right now to make people feel at home.* Ways you can show people you’re paying attention.Show Notes:Hospitality means making people feel at home.There’s a movement where people are trying to make human beings more like machines.The more dependence there is on technology, the less there’s a sense of personal connection.If you have to write out customer service rules, the rules aren’t a habit. The point of hospitality is showing appreciation for your clientele. Remembering small details about your clients can make a huge impact. There’s a lot of competition to be interesting, but there’s almost no competition to be interested.Every person is smart in their own way.Resources:Unique Ability® (https://uniqueability.com/)Anything And Everything Podcast (https://resources.strategiccoach.com/anything-and-everything) with Dan Sullivan and Jeffrey Madoff