Imposter syndrome can be a real thing especially in our business. Perhaps you're asked to do a project that you've never done before, how do you respond to that? Should you "FAKE IT TIL YOU MAKE IT" in order to get the job? What impact will that have for your future career if you do it too much? Let's talk about the thing! If you enjoyed this episode please rate it and let me know how i'm doing! Follow the podcast if you're loving the content and share it with your friends! www.atdavidlee.com...

As we're already heading into the middle of 2024 have you asked yourself, "man I really need to start leveling up my business but i'm stuck..". Perhaps you feel you should be charging more as the cost of living has gone up and you've been charging the same rates for the last 5 years. For some of us the thought raising our rates brings anxiety through the fear of our clients and network not wanting to work with us anymore. That will happen with some clients but the vast majority of them will...

Did I or am I BSing you? Hard to tell especially when other content creators on YouTube are creating videos with click bait titles as well! Today's episode is more about perspective and honesty, virtues that apparently content creators still value less than the views they get on their videos but hey who am I to judge? I hope you enjoy this episode as always and if you do please rate the podcast on Apple podcast it would certainly help out!  

Have you wondered how to branch into new industries? Perhaps you've been doing your regular bread and butter type shoots but have always dreamt of doing fashion videos? Your network is where 99% of your leads come from and if it's comprised of directors and producers within a very specific genre, well that's the type of work you'll get. In today's episode I talk about ways to reach out to producers/directors in order for you to start doing the type of projects you truly want to be involved...

When I first started my career it was a lot of verite/documentary style coverage. Which usually meant going hand held and running around grabbing what I felt were interesting shots. As my career progressed and working on larger sets with more demand for a structured approach, I soon realized that my approach was had too many faults. There was a lack of coverage that not only made my time on set longer than needed but in the edit there were a lot of gaps in where I could have told a more...

Question Mark ?! If you enjoyed this episode please rate it and let me know how i'm doing! Follow the podcast if you're loving the content and share it with your friends! www.atdavidlee.com | Instagram @atdavidlee | YouTube www.youtube.com/atdavidlee  For All Your Licensed Audio Needs 70% off 1 Year of Audiio Pro with CODE SAVE70

Last year on a commercial production I was there was a very awkward moment on set that. One of those situations where you have to ask yourself, "if I were in that position what I would do?". I wanted to share that experience so that if you ever find yourself in a similar situation you'll be prepared to respond in the best way possible. If you enjoyed this episode please rate it and let me know how i'm doing! Follow the podcast if you're loving the content and share it with your...

The last few years we've seen a huge cross over from photography to cinematography, with many adopting the ultra soft light look. Nothing wrong with soft light at all, give me a 12x12 of magic cloth with a grid all day! However, there are instances where balancing between having both hard and soft light has created a new paradigm shift away from your traditional soft source lighting. Today I wanted to talk about how i've been incorporating both types of light and how you might find it...

Today I wanted to provide a brief review of the CRD Bags and if they're worth it. I own a few of them including the Medium and Large size CRD bags along with their velcro labels which I really love. So...are they worth it??? I think they are, but i'll let you decide after listening to this episode! If you enjoyed this episode please rate it and let me know how i'm doing! Follow the podcast if you're loving the content and share it with your friends! www.atdavidlee.com | Instagram @atdavidlee...

A brand new year means the potential for new rates and budgets. In this episode I wanted to talk about some ways to communicate with your clients the increase of your rates whether that be your day rates, rentals or the entire budget itself. If you enjoyed this episode please rate it and let me know how i'm doing! Follow the podcast if you're loving the content and share it with your friends! www.atdavidlee.com | Instagram @atdavidlee | YouTube www.youtube.com/atdavidlee    For All Your...

It's that time of the year friends, where all the pre NAB and Cinegear hype is coming in! New equipment to water our mouthes and to delete our bank accounts with. However, I believe the beginning of the year is the best time to start to look at the equipment you have right now in order to identify which you need keep, sell and what business purchases make sense for your in 2024. Let's chat! If you enjoyed this episode please rate it and let me know how i'm doing! Follow the podcast if you're...

Should you still be posting to Instagram these days? What about YouTube, is it still worthwhile creating video content on a very saturated platform? I believe it is, but you also should have a very specific goal in mind otherwise your time and effort might not be put towards the best areas in your life. In today's episode i'll be covering some of the reasons people shy away from posting more on social media and ways we all can get over the initial hump to growing our personal brands and thus...

HEREEEEE WEEEEEEE GOOOOOOOOOOOOO If you enjoyed this episode please rate it and let me know how i'm doing! Follow the podcast if you're loving the content and share it with your friends! www.atdavidlee.com | Instagram @atdavidlee | YouTube www.youtube.com/atdavidlee    For All Your Licensed Audio Needs 70% off 1 Year of Audiio Pro with CODE SAVE70

Today we're breaking down a scene from the feature film I was on earlier this year. We'll take a look at one of the night interior scenes and the approach I took for fighting against what could otherwise be a very flat and dark image. Link to the breakdown images will be right here for you to follow along! https://atdavidlee.com/breakdowns/ If you enjoyed this episode please rate it and let me know how i'm doing! Follow the podcast if you're loving the content and share it with your...

Is this a joke? What do you mean tools for success without gear?!?! Clickbait??? Nope, just real talk on how to set yourself up for success when it comes to the business aspect of being an owner/operator. Things like communication, team management, client expectations vs your own person needs are skillsets that will help you grow your business year in and year out. If you enjoyed this episode please rate it and let me know how i'm doing! Follow the podcast if you're loving the content and...

With the recent strikes in the industry concerning mostly the use of AI, I felt it was time to make this episode as some crew members i've spoken to this year have been concerned around AI taking away jobs from practically every department of production. From working on virtual production sets to speaking with union members I can honestly say that you don't need to be worried about AI taking away jobs. At least for the foreseeable future... If you enjoyed this episode please rate it and let...

Yup, she's gone boys but she had a great run for the last two years. As 2024 is approaching i've already started my business purchase sheet for next year and the Komodo would have been sitting in a pelican probably for the rest of the new year. So let's have a little chat and why I decided to let the Komodo, go. If you enjoyed this episode please rate it and let me know how i'm doing! Follow the podcast if you're loving the content and share it with your friends! www.atdavidlee.com |...

Is Cinematography an Art or more of a structured approach to the visual arts? How do we reconcile our drive to "create art" but also get paid and be able to earn a living doing what we love? Let's a little heart to heart conversation shall we? If you enjoyed this episode please rate it and let me know how i'm doing! Follow the podcast if you're loving the content and share it with your friends! www.atdavidlee.com | Instagram @atdavidlee | YouTube www.youtube.com/atdavidlee 

One fear many owner/ops hate being in the middle of is the fear of being undercut by others and missing out on a job. Now I totally understand that getting paid is way better than not being paid at all, however when you do too many jobs where you intentionally undercut yourself, not only do you continue a pattern of losing out on overall income but you soon start to realize (or I hope you start to realize) that you're not getting paid what you're actually worth. So let's talk about it! If you...

Short episode today but one I think many of you might need. We're talking all about rentals, how to price your rentals, ways to keep things organized and resources online to get the information you need. If you enjoyed this episode please rate it and let me know how i'm doing! Follow the podcast if you're loving the content and share it with your friends! www.atdavidlee.com | Instagram @atdavidlee | YouTube www.youtube.com/atdavidlee 

In today's age of digital and quick to access exposure tools, are light meters still useful? What benefits are there from using a light meter compared to false color and other monitoring tools we have? Let's have a nice discussion about it shall we! If you enjoyed this episode please rate it and let me know how i'm doing! Follow the podcast if you're loving the content and share it with your friends! www.atdavidlee.com | Instagram @atdavidlee | YouTube www.youtube.com/atdavidlee 

Let's talk about the FX3, PRORES RAW, Gimbals and why would a $80 million dollar budget used a YouTuber friendly camera. If you enjoyed this episode please rate it and let me know how i'm doing! Follow the podcast if you're loving the content and share it with your friends! www.atdavidlee.com | Instagram @atdavidlee | YouTube www.youtube.com/atdavidlee 

In 2023 are SmallHD monitors still worth it? What type of productions are you consistently on that might require the purchase of a SmallHD or Atomos monitor? As I own both monitors from both brands I wanted to share my own experiences on set with what I see more of and what I would recommend for you to look into. If you enjoyed this episode please rate it and let me know how i'm doing! Follow the podcast if you're loving the content and share it with your friends! www.atdavidlee.com |...

Long time Pelican owner? Maybe you've been using only SKB cases for a time. Well as someone who owns all three but over the years i've only been buying Nanuk cases. Why is that? Let's find out! If you enjoyed this episode please rate it and let me know how i'm doing! Follow the podcast if you're loving the content and share it with your friends! www.atdavidlee.com | Instagram @atdavidlee | YouTube www.youtube.com/atdavidlee