Everyone loves a good story, especially Instagram users browsing through their daily feeds. But here’s the catch: so many of us aren’t fully utilizing Instagram Stories. This episode is aimed at changing that. Here are 10 ways you can repurpose Instagram Stories by transforming them into valuable content across all of your neighborhoods — Reels, […]

For the month of April, Ruthie is embracing an Instagram posting sabbatical and dedicating a whole month exclusively to Instagram Stories. In this episode, Ruthie is talking about deciphering Instagram analytics and how to repurpose content that truly resonates with your audience. Discover the significance of Reach, Replies, Link Clicks, and Profile Visits, and learn […]

In this episode of the Authentic Online Marketing Podcast, I announce my decision to take an Instagram sabbatical for the entire month of April and only focusing on Instagram Stories. But hear me out – this isn’t just about taking a break. It’s an intentional effort to explore the power of Instagram stories and share […]

In this episode of Authentic Online Marketing, Ruthie talks with Suzanne, Cathy, and Jennifer about authentic Reels ideas that are unique to their message on Instagram. These Christian creatives shared their experiences with utilizing reels on Instagram to reach and authentically connect with their target audiences. Here are some key takeaways from our insightful conversation. […]

Are you leveraging SEO keywords in your Instagram strategy? In a recent podcast episode on Authentic Online Marketing, we discussed Instagram SEO Simplified: the increasing importance of SEO keywords over hashtags to boost your visibility and engagement on Instagram. Resources Check out this article from SEO guru Neil Patel Get access to the private podcast, […]

Discover how to pitch yourself as a guest on other podcasts, find your core message, and connect with the right audience. Listen now for actionable tips and inspiring stories to fuel your own marketing journey.

In today's episode we're talking about how to create a simple one-page website with website expert Lori Lyons.

In this episode we discussed the top 5 email marketing trends that will shape the landscape this year. As we enter 2024, it’s time to revamp our email marketing strategies to stay ahead of the curve. These tips will elevate your email game and create impactful connections with your audience. Resources Join the 5-day Instagram […]

In this episode, we’re thrilled to bring you an in-depth discussion on the 2024 Instagram trends, with  my assistant, Sara Motes. This episode highlights the 2024 Instagram trends, including the domination of video content, the impact of short-lived content like Instagram stories, the growing significance of SEO over hashtags, the emergence of hybrid content incorporating […]

Every once in a while you hear of an unexpected Christmas miracle. Three years back, I received mine. You see, 25 years ago, I made a snap decision I would later regret. Resources Christmas gift idea: Ruthie’s book, Empty Nest Awakening Check out Authentic Online Marketing School A young wife with 2 kids and a […]

In the latest episode of the Authentic Online Marketing podcast, I had the pleasure of talking with Jennifer Sakata to discuss her journey in attracting followers and building an email list on Instagram.

Are you looking to create a high converting content marketing plan in just 8 weeks? Look no further! Join me and a community of Christian creatives and entrepreneurs in Authentic Online Marketing School as we dive into the perfect blend of Instagram and email marketing.  Authentic Online Marketing School is not just another course – … Ep. 96: Create High Converting Content with Authentic Online Marketing School Read More »

In this episode, Ruthie is joined by three entrepreneurs, Cathy, Suzanne, and Brenda, to discuss their experiences as women in business online.

These Empty Nest Case Studies feature my amazing guests, fellow empty nesters, Suzanne, Brenda, Cathy, and Pat, discussing the various unique stages of empty nesting, from being a boomerang empty nester (what’s that?!) to fully retired. Each guest shares how they navigate this stage of life, whether it involves grandchildren, side gigs, or pursuing new passions.

In today's episode, I’m talking about how to reverse engineer your launch. I recently launched my book, "Empty Nest Awakening: Weaving the Threads of Your Passions into Purpose," and I’ve been sharing my tips for a successful book launch in the previous episodes.

Today I’ll be sharing 7 marketable book launch tips for Instagram users. If you're an aspiring author this episode is for you.

Ever wondered about the process of writing and self-publishing a book? Today I’m diving into the behind-the-scenes conversation with Kent Sanders on my decision to write a book and the pros and cons of self-publishing.

I've just released my book, "Empty Nest Awakening: Weaving the Threads of Your Passions into Purpose." In this episode, I'll be sharing a little about the book, why I wrote it, and how it relates to my work as an online marketing coach. I'll also be giving you some insider knowledge and tips on how to successfully launch your own book.

Today, I want to highlight my wonderful guest, Kim Stewart, from the Book Marketing Mania podcast, who shared some invaluable secrets on how to make and leverage meaningful connections.

Are you struggling to know what your audience wants? Don't worry, you're not alone. Many of us have been through the "throwing spaghetti at the wall" phase. Let me share some insights on testing your market and finding your audience. 

We have a saying here that community grows opportunity and that starts with mastering platform consistency. Networking and being willing to get outside your comfort zone and talk to people builds your community. That’s how you build peace and goodwill and really good relationships. Something I try to teach people is that I’m not going … Ep. 87: Mastering Platform Consistency: The Key to Growing a Super Engaged Following Read More »

You need to make sure your website is ready to help you crush your goals for your business. No matter what your goals are for your business you’re likely going to be sending more people to your website to accomplish those goals.

As entrepreneurs we need the right online marketing tools to grow our businesses. I’m all about Instagram and email marketing, but there are so many other things involved in my work on a daily basis. I’m sharing my top time saving online marketing tools that I use in my business.

Ready to boost your online marketing game? In this episode, we delve into the world of successful affiliate marketing and how it can boost your sales and business. It’s important to realize how affiliate marketing is an additional income stream for both active and passive sales. Given these points, when you regularly promote or talk … Ep. 84: 5 Secrets to Successful Affiliate Marketing Read More »