Key Takeaways: The Human Biases Holding You Back. Learn more about human biases, how they work together, and why it impacts your role as a marketer. Gain Executive Buy-In. How do you know what made your customer buy to begin with? Who is your buyer? And when you get the answers to these questions - how do you get buy-in from leaders in the organization to make the pivots needed based on the data? Understanding What Drives. It’s important to know which calls to action tend to drive the most clicks, and which pages (Instagram, Facebook, Twitter, etc.) are getting the most ad traffic. Resources and Links Discussed: Follow Brian on Twitter - @bmassey Follow Valentin on Twitter - @ValentinRadu Learn more about Omniconvert Learn more about Conversion Sciences