005: Lindsay Tjepkema | Using Marketing Stacks to Create Stacks of Cash
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Description
On this episode of Intended Consequences, we’re talking with Lindsay Tjepkema, Director of Marketing for the Americas at Emarsys.
Lindsay is a marketer who markets to marketers. Find out how she walks the line between creativity and efficiency, crayons and spreadsheets, design and databases - and how she uses marketing stacks to create stacks of cash.
Listen in as we dig into the question of "why is it that marketers seem to struggle to get to that next to the next level of success?”
Resources and links discussed:
Follow Brian on Twitter @bmassey Follow Lindsay on Twitter @blueprintmkt Learn more about Emarsys Learn more about Conversion Sciences
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