Imagine your website is a doll. You choose the clothes, hats, and shoes for it. Some you buy, some you make yourself. Your website is similar. You rent server space from a host and drop a content management system on it. It’s a generic, website-shaped form that you can begin dressing. On this episode of Intended Consequences, we’re talking with David Vogelpohl (@wpdavidv), VP of Web Strategy at WP Engine, a premium WordPress platform. You’ll hear how - contrary to popular belief - data doesn’t really matter for David and his team when it comes to website redesigns. He says no matter what, an agency has to use data to show customers the results - and as an agency, you have to live with the good - and the bad. David tells us the website host you choose forms the bones of your ‘digital doll’ - and limits what you can make of it. Listen in as he explains. Resources and links discussed: Follow Brian on Twitter @bmassey Follow David on Twitter @wpdavidv Learn more about WP Engine Learn more about Conversion Sciences