Chris Nolan [not the Batman movie director] is the Senior Growth Strategy Manager at BigCommerce - and a former Conversions Sciences employee. Although Brian Massey and the team misses Chris, they have enjoyed seeing how a conversion scientist takes on a big organization like BigCommerce, a company that builds e-commerce software for businesses. Chris jumped out of his lab coat and into the fire as BigCommerce recently redesigned its website. You’ll hear Chris’ challenges and triumphs as a new hire nudging a culture from the bottom during a website relaunch. His challenge is the same challenge that "woke" marketers are facing in every industry - how do I get an entrenched culture to adopt data and testing? In this episode, you’ll hear Chris walk us through agency relationships, differentiating mobile from desktop sites and how to think ‘market-first’ to get the right site experience for your next redesign. Resources and links discussed: Connect with Chris Learn more about BigCommerce Follow Brian on Twitter @bmassey Learn more about Conversion Sciences