014: Forget Industry Benchmarks - Your Online Competitors Are Now Exposed | Mike Roberts
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Description
What if you could see the analytics of any of your competitors' websites? Mike Roberts (@mrspy) is the Founder and CEO of SpyFu and Nacho Analytics. He’s also one of the most interesting people in online marketing. A digital marketing pirate, if you will. Mike founded Nacho Analytics because he’s passionate about the bootstrapper entrepreneurs of the world. You know - the people grinding away drinking coffee at midnight. He wanted to empower them, to disrupt the system. So now, Mike is making data and analytics broadly available for everyone. In this episode, you’ll hear why he's pricing this so anyone can access it, and what Google said when they learned he was pumping his data into Google Analytics for easy access. Resources and links discussed: Follow Mike on Twitter @mrspy Learn more about Nacho Anayltics Learn more about SpyFu Follow Brian on Twitter @bmassey Learn more about Conversion Sciences
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