Barbara Cavness is the CEO of (un)Common Logic, a digital marketing agency that enables talented people to do great things. Her team investigates digital marketing data to find surprising facts that can solve their clients’ toughest problems. Barbara is very purposeful in her approach to building teams, even though she encounters all of the same obstacles that Conversion Sciences does.  In this episode, you’ll learn how this former Duke University lacrosse player became the head of a marketing organization and how she fosters teamwork, curiosity, and creativity. Resources and links discussed: Connect with Barbara Learn more about (un)Common Logic Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences