As a customer, do you really want to create an account for every single website you interact with? Absolutely not.  On the other hand, you want online retailers to know who you are. Having a guest checkout is one way to keep people from leaving your ecommerce site before they buy. This is also why a website without a guest checkout is regarded as a “conversion killer.” In this episode, Intended Consequences host Brian Massey (@bmassey) dives into how you can test and implement guest checkout tactics to reduce cart abandonment, grow ecommerce sales and conversion rates, and have your customers actually complete the purchase.  Resources and links discussed: Check out the full article here Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences