026: How to Know if Your CMO is Lost in the Weeds | Laura Patterson
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Description
"CMOs are abdicating their strategic position in their businesses." Just when I was marveling at how much CMOs really must do for their brands, Laura Patterson, President of VisionEdge Marketing, said the above statement that stopped me in my tracks. I wanted to get to the bottom of this. Why does Laura believe CMOs are losing their seat at the table in the c-suite? Resources and links discussed: Fornaise Marketing Group study: https://www.fournaisegroup.com/ceos-do-not-trust-marketers/
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