Contrarians. They're trouble. At least they're trouble in structured organizations. They are the "But maybes" in your "Of courses!” They come up with the exceptions to your rules. It's hard for businesses to find a place for contrarians. But, when they do find their place, the results can be incredible. Think Steve Jobs: He was kicked out of the company he founded before returning to it at a desperate hour. In this episode, you’ll hear Tara Hunt, CEO of Truly., and host Brian Massey reminisce about the Cluetrain Manifesto, which was released in 1999. What has the impact been from this document? Did businesses learn the lessons of the Cluetrain Manifesto?  This conversation took so many turns that we split it into two parts. Our next episode features Part 2 of Brian and Tara’s conversation as they discuss social media, which was nothing like it was when the Cluetrain Manifesto was created. Resources and links discussed: Connect with Tara: https://ca.linkedin.com/in/missrogue  Learn more about Truly.: https://trulyinc.com/  Cluetrain Manifesto: http://cluetrain.com  Donna Pappacosta "Earbud Intimate": https://www.trafcom.com/about/  Jim Collins Flywheel: https://www.jimcollins.com/concepts/the-flywheel.html Know Your Customers’ “Jobs to Be Done”: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/