In this episode of Intended Consequences, we’re bringing you a direct competitor of Conversion Sciences. Why? Because you need a second opinion, and we’d rather you find it here than on your own. So we’ve brought in Jon McDonald, the founder and president of a conversion optimization agency called The Good, to chat with Brian on when you should–or should NOT–start investing in conversion rate optimization. His method and background are surprisingly similar to Brian’s, and the two have been at it about the same amount of time. Listen in as they share some industry secrets, pricing models, and even a few facepalms. Quick Links:  Connect with Jon Learn more about The Good Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/